Retail's End?

     I came across an article on LinkedIn this morning that posed the question are we nearing the death of desktop based retail? I thought to myself how are we nearing the end of desktop based retail? In my world we are just at the cusp of the consumer online experience. Perhaps I am bias. After having spent 10 years in a retail store with the monumental expectation of selling 1,000 dollars or more a day I can confidently say brick and mortar stores are becoming obsolete.

     Just last night I was having a conversation with a manager from another store. I asked how it was going and she replied not good, I am extremely stressed tonight. We had three customers walk in. I asked her, for the night? No. For the entire day.

     Forbes posted an article last year confirming my notion that people are not buying things when they walk into establishments. I have to admit I was worried I would not have a job if companies caught on, but while Forbes did suggest that people were not buying as much from the physical locations they confirmed that the brick and mortar stores still had a purpose. Hence I would still have a job.

      People who go into retail stores are looking for the experience of shopping. They want to touch and feel things even if they go home and then purchase them online. Looking back, I can understand that. I am guilty of it myself. How many times have I gone out to best buy to look at phones or computers, to interact with the product, only to go home and compare prices online and then have it shipped to me? Well I still only do this for major purchases. It seems people chose to do this for a lot of the smaller things today.

     So back to the article that first got my attention. Clicking on the link it seems they are talking about the death of the desktop based retail in India, because studies show people are moving to mobile only ordering systems. I, personally, can't imagine ordering everything on my phone, even though I have a fablat. I feel that the screen is still to tiny for me to make a proper assessment of images on the screen. The author did note that he believes this trendis specific only to India. Thank goodness for that. I need my big screen websites!

     With the downfall of physical stores I know that I will need to rely on web-based ordering in the near future. The idea that all ordering will be done through apps on a mobile only base is frightening. Everything is moving to apps. (I know I sound ancient I'm not even 30). I just find apps to be a real pain in the... you know. I hate searching for them on my phone. I must flip through the pages at least 20 times before spotting the app I'm searching for. I tried to combine them into categories, but that doesn't help much. 

     I know that it would take a lot of the stress off of retail associates to move to Forbes vision of stores where no retail item is expected to be sold. However, I am conflicted as one of the last members of a generation that remembers a time before phones and apps were a part of everyday life. I like buying at the brick and mortar establishments. I idealize the concept of human interaction. I love walking into say, autozone and knowing that the workers there have a knowledge and expertise I cannot get from a computer screen (minus youtube videos), This goes for every retail resource. Those workers work hard to deliver quality service and information to the consumer. 

     Then the thought of app only ordering. How would I ever shop again? It's an ever changing world, but does it have to evolve so quickly? Why do we keep moving away from interactions with others? We are a social creature right? Depression has become more prevalent in recent years and I can't help but wonder if it's because we are defying our nature with our reliance of hiding behind a computer screen. But that's just one persons opinion. The world, despite my objections, will keep on turning. I will wait for the day to come when it finally stops.